Franchising system is one of the most used enterpreneurship applications. Do you mention about the advantages of growing through franchising for brands?
Franchising system is providing to the investor with the opportunity
to create equal opportunities in the region by using the knowledge of the brand owner to institutionalize for years. Now, our brands growing through franchising just not only an important player for service export, they become also an important tool to promote our country abroad. As we UFRAD, are providing “branding” opportunity in global, not only for national we quicken by
sharing sectoral problems and solutions to relative ministries.
If we put a number on what the franchise sector in Turkey has reached the point?
The market size of the franchise sector, which reached 45 billion USD in 2020, is expected to reach 50 billion USD in 2021. The number of employment is above 250 thousand people by franchising system which is the only system can turn crises into opportunity. More than 15 thousand investors got involved to this system in 2020. The chain businesses reached up to 3.500, branch related with chain businesses to 65 thousand.
What kind of advantages of the system for franchisees?
Investors who want to grow with the franchise system benefit such as low amount of required capital, motivation of the entrepreneur,
standardization of the system, faster gain and control mechanism with a recognized brand.
How does the Daily growing franchising system in Turkey affected by coronovırus?
We are one of the most affected sectors. Especially the food sector because closed by the state and have serious problems in shopping mall centers about rents. We offered the problems and their solution suggestions in cooperation with TİM, DEİK, BMD and relative ministiries As UFRAD, we are very happy to conduce for providing positive feedback and
application facilities to many of them. We became the voice of our brands with the reports, webinars and consultation meetings we prepared, in close contact with both the public, industry stakeholders and our members.
Which initiatives come into prominence during the pandemic process? How will this situation affect business manners?
I think the pandemic has been a turning point in our lives. After this epidemic, we saw that I think that all businesses and investors who do not compromise on quality with less staff will
attract more attention. In fact, companies that could catch investors with only the best quality and service before the epidemic now have to add digitalization to their success goals. The use of
digital platforms is now a necessity. The brands that can use these platforms most efficiently will come into prominence.
How to determine the marketing strategies of the brands who want to move ahead of competitors in this period?
Due to the process, we have observed all together how much the online trainings, zoom meetings and webinars stand out with the home office working. Actually, as I noticed above, digitalization is also important in here. Brands shpul use the all channels of digital marketing. Brands that make serious investments in this direction will be able to easily reach younger and more dynamic
entrepreneurs.
Which criteria pay attention to should entrepreneurs who want to enter the franchise market in this process?
Although being an entrepreneur is considered risky, it is the strongest force that can increase employment. Franchising is a marketing and entrepreneurship system that gives importance
to consumers, which is the most important element of modern marketing, and enables them to win with a systematic and mutual “win-win” system. The all enterpreneurs who wants to enter should
be careful for 5 key criteria; entrepreneurship, franchise, license, business, investment.
