What is Franchising? | Golden Franchise

2 March 2020by novaab

Franchising is a long-term and it is a whole of permanent business relationships. Franchising is a contractual relationship between two independent parties.

Franchising started in the United States, where the system was created and first implemented. There are approximately 60 business lines working with this system. Among them; Car Rental, Automobile Service Products, Business Assistance Services, Business Tools, Clothing and Shoes, Building Decoration, Computers, Cosmetics, Retail Stores, Education, Food, Health Care Products, Household Appliances, Dry Cleaning, Fast-Food, Hotel Management and Restaurant etc. . sectors. Diversification is increasing rapidly especially in the service sector. Franchise, which means “concession” in lexicon, is an English word. The word “Franchising Concession” is derived from the French word “Affanchir”, which is franchise. Franchisor; is the party that owns a product, service or know-how and a tried, proven, and successful brand, name, and gives the right to sell, distribute or operate them for a certain price. Franchisor is the founder and long-term protector of the franchising system consisting of itself and its individual franchisees.

Franchise; The right and obligation to use Franchisor’s trade name and / or service mark, know-how, business and technical methods, system and other industrial and / or intellectual property rights in return for a direct or indirect commodity, written between the parties for this purpose. It undertakes with the commercial and technical support it will receive continuously within the duration and scope of the Franchise Agreement. The amount paid by the Franchisee to the Franchisor; An initial fee paid for the right to use the name, brand or system consists of the “Franchise Fee” and the annual turnover and profit, “Royalty”, which is paid as a percentage, at the rates specified in the agreement.

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